EMPOWERING FASHION

We give you the freedom to choose from 100's of styles, colours and fabrics to reflect your unique STYLE DNA.

'Be Unique. Dare to be different.
Take on the world.'
Michaela Jedinak

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Customise Fabrics and Colours
Customise Sleeve and Hemline
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DRESSES

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SKIRTS

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OUTFITS

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JACKETS

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TROUSERS

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COATS

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SCARVES & COVER-UPS

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PERSONAL STYLE RECOMMENDATIONS

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STYLE QUIZ

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Empowering Fashion

Brand Philosophy

Fashion Truths

The Dehlia Twinset

"For those who live in dresses, Michaela Jedinak's concept is a eureka moment."
The Daily Telegraph
"Work dresses for high flyers. An e-boutique of smart and chic wardrobe solutions"
The Financial Times
"Michaela Jedinak is one of a few designers seeking a new formula for feminine authority."
The Wall Street Journal
"Little red dress is a cut above the rest"
The Times
"Michaela Jedinak is the new destination for power dresses. You may recognise her pieces as they're a favourite among stylish newsreaders."
Harpers Bazaar
"Pick of the Power dresses. The ideal dress for TV appearances"
Grazia
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